VALUES

Doing Business, The Ethical Way

We don’t exist just to sell beautiful products - we’re here to preserve India’s rich craft heritage and bring meaningful improvement in artisan livelihoods, while being conscious of the environment and ethical towards all the people who work with us. We’re on a mission to shake up the fashion industry and make it more equitable and sustainable. And we mean business.

  • Sustainability

  • TRansparency

  • COMMUNITY

SUSTAINABILITY

Waste is a Design Flaw

Fashion produces tremendous amounts of waste. This isn’t inevitable - it’s a design flaw. So we design it out, from A to Z.

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Transparency

You'll always know where your money is going

Ethical businesses have nothing to hide. We want you to know who makes your clothes, under what conditions, and what they earn for every garment. You should know exactly where your money is going!

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COMMUNITY

Growing with our artisans

We only consider ourselves successful when our community of partner artisans succeeds. We contribute to the growth of their livelihoods through long-term partnerships, capacity building, and development initiatives.

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We don’t exist just to sell beautiful products - we’re here to preserve India’s rich craft heritage and bring meaningful improvement in artisan livelihoods, while being conscious of the environment and ethical towards all the people who work with us.